Southern California street-wear brand Bloodbath has unveiled their Spring 2012 Collection this week, via a new lookbook. For the new collection, the company keeps their signature simplistic approach. As seen in the lookbook imagery, Bloodbath offers a variety of new graphic tees, raglan shirts, crewneck sweaters, knits and long sleeve tees worn by Los Angeles rapper S-Mak. The pieces boast touches of camouflage alongside bold and subtle branding, as well as hints of destruction and anarchy.

Another t-shirt brand straight out of my closet. Now the name might throw off some but don’t judge books by covers..

Our name is meant to be remembered. By definition it is aggressive and violent. By design it is clean and simple. Think of it as a balance between opposites.
Bloodbath is made up of two words.
Blood means life, family, passion, sacrifice, and martyrdom.

Bath means cleanliness, being fully immersed in what you do, as an enjoyable meditation.
Our brand encompasses these aspects and strives to create quality clothing for people that want something different. Many brands claim a lifestyle, for us it’s just style. It’s not a way of life, its simply clothing created for those that really live. A mixture of statement, sentiment, and a story take part of every piece we make.

I love this brand from the simple messages to the creative way they make the styles look just as simple. Bloodbath’s Spring 2012 season will hit their website very soon. T-shirts are a must as temps rise so for more info, visit BloodbathProject.com.

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