When Fashion And Art Collide
TollaCole’s New York Fashion Week Debut
New York, NY – Feathers, chiffon and bold colors summarize TollaCole’s SS12 fashion week debut, which was held presentation style at Waterhouse and Dodd International Art Dealers in Soho, on Monday, September 12, 2011. TollaCole gowns stood alongside Justine Smith installations, both of which captivated.
Attendees arrived to models scattered throughout the gallery in gowns of various of lengths, hues and fabrications, paired with shoes provided by Payless ShoeSource and gorgeous accessories by She’Luxe Couture (www.sheluxecouture.com), which perfectly complimented TollaCole’s feather adorned frocks. Guests raved about appetizers by “Sano Catering by Michael Scipione” (www.livethesanolifestyle.com/bio.html).
Carolyn Levering, a representative from the National Marfan Foundation, spoke briefly about Marfan’s Syndrome, which took the life of Atoia’s cousin. She addressed ways to diagnose the disorder and NMF, which is the only voluntary health organization dedicated to support education and research on this condition (www.marfan.org).
TollaCole is for the woman that seeks the traditional gown, with an embellished twist. “The TollaCole woman is someone who loves to be beautiful and feminine, and isn’t afraid to take risks with her attire.” With TollaCole’s presentation comes the next in eveningwear. “My heavier pieces are not meant for everyday wear. They are better suited to events where evening attire is required, but creativity is encouraged.” TollaCole gowns will be available for purchase via online boutique at September’s end.
Special thanks to our additional show sponsors: Heidi D. Cosmetics, the amazing makeup team TEJA Collective, IZZE Fruit Juice, Pretzel Crisp, DBG Model Management, Painted Faces Model Management and UniiQe Impact Productions, as their contributions made for a successful event!
About TollaCole
Art Institute graduate and New York based couturier, Atoia Scott, founded TollaCole in 2010, after years of honing her skill at other fashion houses. At the core of Scott’s formal training and interests lie fashion and art. Femininity identifies TollaCole’s aesthetic – beautiful gowns for beautiful women.
Osei PR is a full-service fashion public relations agency, specializing in brand development and publicity services for emerging fashion and accessory brands.
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