The Theory about Theory: Source
“1. Theory is a company, a concept, a philosophy, an aesthetic, a style, and a product 2. Theory is a phenomenon that spun out of great fitting pants 3. Theory is a brand that doesn’t look to the future – Theory creates the future 4. Theory is Passion, People, Product, and Profitability 5. Theory is a dynamic entrepreneurial spirit and attitude that is shared by our employees, our partners and our consumers 6. Ask our customers about their favorite fitting pants, the perfect shirt, the jacket they throw on over everything…they’ll tell you “It’s Theory.”
Theory is a brand that has clean lines and classic cuts. Their pieces are definitely understated, but make a dramatic impact, especially if you like classic looks. One thing that I love about Theory pieces is that they are great for creating more masculine looks that still keeps your femininity. If you love clean lines, classic cuts, then Theory is a brand that you will love.
