THE MAKEUP SHOW NYC OFFERS A SNEAK PEEK OF THE NEWEST PRODUCTS ON THE MARKET, AND YOU CAN BE AMONGST THE FIRST TO PICK THEM UP

Over a dozen brands will be launching new products in an array of eye-popping colors and must-have accessories

NEW YORK, NY (April 2012) – The Makeup Show NYC is excited to offer a sneak peek of the newest products on the market, and you can be amongst the first to pick these up. The highly anticipated show will continue to deliver the LARGEST pro-only beauty event and bring you the hottest trends and beauty products in the industry. Be in the midst of top beauty brands as they show you the trends and new products you can’t be without this season. Below is just a sampling of these products, which can be found all under one roof at The Makeup Show NYC.

· ANASTASIA BEVERLY HILLS Launching exclusively at the show is their highly anticipated, Lash Genius waterproof topcoat. This colorless mascara makes any mascara waterproof and is guaranteed to become a staple in anyone’s beauty kit this summer.

· Armour BeautyThis naturally based, long wearing, rock n roll lip-gloss has recently launched in new shades of Iridescent Silver Shimmer and Bright Orange Opaque. Be sure to stop by their booth to make your lips pucker ready.

· GLAMCOROnce again GLAMCOR is revolutionizing the industry by introducing their Hygienic Hand Palette along with their collection of GLAMOUR VEIL, which will be available in five shades of foundation and concealer. This is sure to be a showstopper amongst the pro community.

· MEHRON You are not going to want to miss this one! Mehron will be using The Makeup Show NYC as a platform to launch a slew of new products from Intense, Celebre Pro HD Loose Powder, Celebre Pro HD Pressed Powder, Face Kabuki to Eye and Lip Pencils.

· London Brush Company Launching exclusively at The Makeup Show NYC is their brand new Brush Cleaner, which is made here in the US…by hand! This product is naturally anti-bacterial and has no alcohol, acetone, or chemicals in it. It will be available in 2 fragrances made from combined essential oils, and also fragrance free – for those who react to essentials.

· Beauty Addict – For intense dramatic lashes, you will want to stop by Beauty Addicts booth where they will be showcasing their newest mascara!

· INGLOT CosmeticsNow available is their newest line of Colour Play Mascara, in 5 eye-popping colors. Stop by their booth at The Makeup Show to take a look and pick one up for yourself.

The Makeup Show NYC will feature more than 60 top pro-focused brands, including: Diamond Sponsor Make Up For Ever, Platinum Sponsor Crown Brush and Temptu Pro, Silver Sponsor Stila, Supporting Sponsors Make-Up Designory, Smashbox, Obsessive Compulsive Cosmetics, and INGLOT Cosmetics, Other Sponsors The Powder Group, On Makeup Magazine, and HauteLook. In addition, over 60 pro-makeup industry companies including: MAC, Alcone, Senna, Kett Cosmetics, Embryolisse USA, Youngblood Mineral Cosmetics, KevynAucoin, Armour Beauty, Cinema Secrets, to name a few.

The Makeup Show NYC is held on Sunday, May 13, 2012 from 9am to 6pm and on Monday, May 14, 2012 from 9am to 5pm at Metropolitan Pavilion, 125 West 18th Street, New York, NY. For a complete list of participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.

About The Makeup Show

The Makeup Show is owned and produced by Metropolitan Event & Production and travels internationally from LA, NYC, Chicago, Europe, and Orlando. Bringing each destination over 60 beauty brands, and unique convergence of artists and community, where beauty professionals are sure to find an artistic energy that will inspire any beauty buff, from the passionate beginner to the seasoned professional. Each show offers an unparalleled lineup ofeducation and appearances from top beauty professionals and focuses on career building and networking within the makeup community. The show provides a unique experience for the makeup professional to network directly from the best in the business.

You can also stay up to date on the hottest show news through an informative blog covering all things beauty at www.themakeupshow.com/the-makeup-show-blog/. Also, be sure to connect on Facebook, Twitter, and Youtube.

                     

Last week I attended IMATS which stands for the International Makeup Artist Trade Show. The event is held over the course of two days and I attended both Saturday and Sunday. On Saturday I met up my friend/MUA Kim of Makeup by Kim Porter and Sunday I met up with one of my friends from college, Faren, who is an aspiring MUA. On both days we walked our way through the streets of Manhattan and made our way to Pier 94 where the event was held. This was my second time attending IMATS so I was pretty excited to see the new products from some of my favorite brands.

 

So as soon as we entered we headed straight for the brushes. Kim was in need of new brushes so we first headed to Royal Langnickel. The line for this brand is always ridiculous because their prices are amazing. We didn’t want to wait on that line so we headed to a brand that I was not too familiar with called Bdellium pronounced del-ee-yuhm, -uhm. These brushes are anti-bacterial which I found to be amazing. Makeup brushes if not cleaned properly has tons of bacteria that you are essentially applying to your face, so these brushes are anti-bacterial and carry less bacteria. I was sold and purchased a few brushes when I returned on Sunday.

One brush company that I was impressed with was Japanese brush company Hakuhodo. When I got to the booth I was immediately drawn by the construction of the brushes. They looked lush and luxurious. I fell in love with the brush once I felt the soft texture of the bristles. I then looked at the price and noticed the brush I was holding cost $96. Yes $96 and I am sure that was a discounted rate. No wonder the brushes looked so amazing right!?

 Once we were done with the brushes we headed over to Model in a Bottle. I was introduced to Model in a Bottle by Kim when she did my makeup one day last year. It is an amazing eyebrow sealer. Once she reshaped my brows and applied the Model in a Bottle sealer, my eyebrows did not move! I would definitely invest in this product. They also carry a makeup setting spray as well.

Stila Cosmetics is one of my favorite brands. I love their lip products. During my time at IMATS, Stila was on the main stage. Pro teaching artist Dominic was giving great tips for Spring Summer makeup application. Most of the models rocked natural dewy looks which is a hit for the summer.

 

One of my favorite brands besides Stila is Inglot Cosmetics. I find their eye shadows to be great for women of color. They are heavily pigmented and last all day with or without primer. I also love their slim gel lipsticks. I purchased a lip paint pot for my mother and it is her favorite lip product now.

I love long luxurious eyelashes but they can be a pain to apply. Also some eyelashes are hard and can be quite annoying. Kim and I visited the Velour Mink Lashes booth and were blown away. The lashes looked natural and they were super soft.


One of my favorite parts of IMATS would have to be watching companies like Mehron transform people right before your eyes with the theater makeup. These transformations take hours, but the finished product is always amazing. Shows like Face Off really dive in to makeup artistry from a totally different perspective of the glitz and glam.

 

Overall, I had a great experience at IMATS and can’t wait to see what is in store next year!

You do not have to spend hundreds of dollars in order to get a great look with the best makeup. Yes I do indulge from time to time in M.A.C., Makeup Forever, Stila Cosmetics, Urban Decay, Givenchy, and even Dior, but my go to beauty products come from Target, CVS, Duane Reade, and Walgreens. You can get the same look from top makeup brands for a fraction of the cost. When it comes to drugstore products these are my go to brands for high quality makeup that won’t break the bank.

Maybelline

L’Oreal

CoverGirl

Black Radiance

Revlon 

Milani

This past Friday I had the opportunity to attend the press preview for OCC Cosmetics Spring/Summer 2012 Collection “The Garden.”  I was first introduced to OCC by my friend Kim and now I am a huge fan of OCC for a number of reasons:

  1. All of their products are 100% Vegan and also animal-cruelty free
  2. All of the products are heavily pigmented so a little goes a long way
  3. Reasonably priced for high quality products
  4. Long lasting staying power of the products, especially the lip tars

The newest collection is very unexpected for spring. One would think with spring there would be lots of pinks and rose colors, but what OCC did was use the garden as inspiration and not only focus on the typical floral appeal. Take a look at some photos and the press release with product details and price points.

The Garden Collection Below with swatches

Here I am playing around with a few colors

I purchased the pink lip tar which is not part of the spring collection, but it is called Pretty Boy. I was convinced by many of the attendees to try on the blue liptar Rx because it matched my pants. Everyone loved it! Some people were calling me Nicki Minaj which I thought was funny. I actually kept the blue liptar on for the rest of the evening. So many people stared and I just smiled. I guess it’s not everyday that you see someone with blue lips walking the street. The owner David Klasfeld said it looked amazing and actually gave me the liptar as a gift, which I thought was so kind.

Here I am with the founder David Klasfeld

Lastly, there was a live demonstration of how to use some of the products. Check out the gorgeous model

Check out some other OCC products and the spring collection

Press Release

Introducing The Garden, OCC’s newest colour collection for Spring / Summer 2012! Spring has sprung at OCC and hidden among the lilacs and pansies are different shades of floral. Inspired not by garden variety roses but psychotropic and poisonous plants, this collection turns traditional spring pastels upside down, injecting them with hallucinatory notes of nearly-neon vibrancy. Mixed in are more subtle neutral lip shades, meant to be paired with a dizzying flash of color on the eyes, in this garden of earthly (and unearthly) delights.

 LIP TAR $14.00 USD

BELLADONNA Ultra, ultra violet

CHLOROPHYLL True, dense teal

DIGITALIS Pink tinged lavender

KAVA KAVA True peach neutral

OPHELIA Pure petal pink

PENNYROYAL Roasted peach-brown (This is what I purchased)

 LOOSE COLOUR $12.00 USD

ACACIA Yellow with blue/green duochrome

DATURA Opalescent pink/lavender

FOXFIRE Silvery lime green

MIMOSA Orange with strong gold shimmer

TRIPTYCH Sleek, regal gold

 COSMETIC GLITTER $12.00 USD

FAE White with green and violet reflections

 NAIL LACQUER $8.00 USD

ARSENIC Brilliant silver glitter

CHIMERA Mint green metallic

CHLOROPHYLL Vivid teal green

COPPERHEAD Brilliant copper glitter

KAVA KAVA Crème beige neutral

PHANTASM Pastel blue metallic

Rihanna has gone back to the blonde hair. Yes, she has gone back. Everyone is up in arms about her new hair, but this isn’t the first time she’s rocked a blonde do.

This is the first time however that we’ve seen her with long blonde hair. I must say that I like it. She is one person who can pull off almost anything. I don’t like the blonde messy hair with the dark lipstick though-it reminds me of Courtney Love, but when she first debuted the look at the basketball game I was in awe. She looked amazing.

What do you guys think about her new do?