We have yet another celeb/brand collaboration for you guys and this time it comes from Cassie and Forever21. With the upcoming release of her new mix tape “RockabyeBaby” Cassie will be doing major promo with Forever 21. According to Grazia Daily the collection is called “Forever LA.”


The Forever LA collection has two parts, the West Side and the East Side. The East Side is inspired by 90s urban Los Angeles style with vintage and alternative style pieces – think Fresh Prince of Bel Air. While the West Side embodies the laidback vibe of LA with abstract prints, vibrant sneakers and crop tops. The campaign is shot in LA (obvs) and Cassie poses in front of a hipster bike in a massive pair of shades and a graffitied tree trunk, then hits the beach in loud geometric prints.

Cassie is the perfect person for this collection. Her style is very “LA.” It is urban and edgy and that embodies one of the main aesthetics of the brand. She actually started incorporating pieces of the collection in her new music video “Numb.”

Forever 21 is a great place to shop for trendy pieces at affordable prices, so I’m sure with making Cassie the face of the spring summer campaign people will flock to get the pieces because they love her style. You’ll see lots of crop tops, ethnic prints, studs and more. Take a look at a few shots from the shoot via Grazia Daily.


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