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Product Review: IT Cosmetics Vitality Cheek Flush

I first came across IT Cosmetics (Innovative Technology Cosmetics) by Jamie Kern at the QVC Beauty event a few months back. Being that this was a line I wasn’t familiar with I wanted to learn more about the company and their products. I am extremely happy that I took the time out to speak to the IT Cosmetics reps because they are now one of my go to brands for quality makeup that is relatively inexpensive.


I have quite a selection of IT Cosmetics products to review but I will start with the items that have been in heavy rotation of my beauty arsenal, and that is the Vitality Cheek Flush. The Vitality Cheek Flush is a hydrating, brightening, anti-aging powder blush stain that lasts ALL DAY, and I am not exaggerating.

It was developed with leading plastic surgeons and is infused with IT Cosmetics’ patent pending Hydra-Luxe Technology which features ingredients such as amino acids, plum oil, cherry oil, pomegranate oil, jojoba,, aloe, seaweed extract and grapeseed. These ingredients work together to give your cheeks a boost of healthy hydration.

The 4-in-1 anti-aging blush stain is waterproof and talk free so it will never cling to fine lines or wrinkles, and it provides the glow of a stain that won’t mess up your foundation.

My Thoughts

I really love this product. I have it in three shades (Pretty in Peony-my favorite for the summer, Radiant in Rose, and Magical in Mauve) and whenever I wear any of them I get tons of compliments. They product is heavily pigmented and so you only need just a little. When they said it will last all day, I didn’t believe it, because nothing lasts all day. I leave my house really early (6:30am) to get to work and so my face is done early as well and throughout the day when I had to blot my nose or forehead or do any touchups, my cheeks were just so vibrant. I also have sensitive skin around my cheeks and so the product did cause any fine bumps to appear which usually happens when I try new products.

For the $24 price tag, it is definitely worth the money because you are getting a great product. You only need a very little so it will definitely last a long time. Here are the product details

  • Pretty in Peony: soft peachy pink shade
  • Radiant in Rose: rosy pink shade
  • Magical in Mauve: spicy rosy plum shade
  • Net weight 0.136 oz
  • Made in USA

Rating: 5/5 I would definitely recommend this product. It does everything it says it does and more. The colors are great and will work with a variety of skintones. You also get great hydrating elements to keep your skin looking smoother. This is definitely a must have.

If interested in purchasing the Vitality Cheek Flush click here and if you want the best application click here to purchase the French Boutique Luxe Blush Brush

Disclosure: This product was sent to me for consideration for review by IT Cosmetics.  My opinion was not influenced by receiving this product. The views expressed in this review are my honest thoughts.

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