Fresh on the scene for Spring 2012 its the look-book for a well known underground label, Crooks & Castles. I’ve been up on this brand for a while now with catchy slogans and innovative styles.

What is Crooks & Castles exactly? Well from their site its explained this way:

We at Crooks & Castles have always routed for the villain whether it be in a movie, a comic book, a novel, a rap song or every- day life. Growing up in Los Angeles during the 80’s and 90’s we became a part of this villainous lifestyle. Gangs were everywhere-the hood, the city, even middle suburbia. Most had no choice but to adapt to the environment. Some were able to escape or even channel what they’ve learned on the street into something lucrative. What caught our attention in the mid 90’s was independent fashion/graphic brands.
After years of learning the in’s and out’s of the business by starting a brand without knowledge of how to start or run a clothing company, we’ve finally come to this…”Crooks & Castles”! The concept was easy. “Crooks”, criminals, pimps, hustlers, thieves, etc. And “Castles” those who got rich by becoming a crook. From the robber barons of the early times like the Vanderbilts, the Rockerfellers, the Carnegies, to the modern day billionaires-Bill Gates & Microsoft. Those who stopped at nothing to get their “Castle”. We too hope one day to be the next rich crook.

Gotta respect the hustle. So check out the upcoming styles and visit the online store. Like they say: “Can’t Stop The Crooks!”.