The highly anticipated collaboration between Missoni and Target hit the stores yeterday and it was pure madness. According to reports, people were so excited to purchase the high-end brand’s items that it caused the entire Target website to crash! I don’t think this has happened in the history of any collaboration before. The website still wasn’t up and running as of this morning either.
Not only did customers cause the site to crash, but they also bought out the entire store. It was like Black Friday in Target. People were fighting pushing, stealing items out of people’s carts and off of registers.
I love a great collaboration between a high-end designer and a lower-end retail store, but I don’t love savagery and that’s what it sounds like was happening at the Target stores yesterday. The shelves are bare!
Good luck finidng anything or pay the inflated for the items you had your eye on through ebay. Remember this is not the end of the world people. The collection will be around f or 6 weeks so check back regularly online (when the site is up again) and in stores.
Here is Fox 5’s coverage of the launch
