I first came across IT Cosmetics (Innovative Technology Cosmetics) by Jamie Kern at the QVC Beauty event a few months back. Being that this was a line I wasn’t familiar with I wanted to learn more about the company and their products. I am extremely happy that I took the time out to speak to the IT Cosmetics reps because they are now one of my go to brands for quality makeup that is relatively inexpensive.
I have quite a selection of IT Cosmetics products to review but I will start with the items that have been in heavy rotation of my beauty arsenal, and that is the Vitality Cheek Flush. The Vitality Cheek Flush is a hydrating, brightening, anti-aging powder blush stain that lasts ALL DAY, and I am not exaggerating.
It was developed with leading plastic surgeons and is infused with IT Cosmetics’ patent pending Hydra-Luxe Technology which features ingredients such as amino acids, plum oil, cherry oil, pomegranate oil, jojoba,, aloe, seaweed extract and grapeseed. These ingredients work together to give your cheeks a boost of healthy hydration.
The 4-in-1 anti-aging blush stain is waterproof and talk free so it will never cling to fine lines or wrinkles, and it provides the glow of a stain that won’t mess up your foundation.
My Thoughts
I really love this product. I have it in three shades (Pretty in Peony-my favorite for the summer, Radiant in Rose, and Magical in Mauve) and whenever I wear any of them I get tons of compliments. They product is heavily pigmented and so you only need just a little. When they said it will last all day, I didn’t believe it, because nothing lasts all day. I leave my house really early (6:30am) to get to work and so my face is done early as well and throughout the day when I had to blot my nose or forehead or do any touchups, my cheeks were just so vibrant. I also have sensitive skin around my cheeks and so the product did cause any fine bumps to appear which usually happens when I try new products.
For the $24 price tag, it is definitely worth the money because you are getting a great product. You only need a very little so it will definitely last a long time. Here are the product details
- Pretty in Peony: soft peachy pink shade
- Radiant in Rose: rosy pink shade
- Magical in Mauve: spicy rosy plum shade
- Net weight 0.136 oz
- Made in USA
Rating: 5/5 I would definitely recommend this product. It does everything it says it does and more. The colors are great and will work with a variety of skintones. You also get great hydrating elements to keep your skin looking smoother. This is definitely a must have.
