We have yet another celeb/brand collaboration for you guys and this time it comes from Cassie and Forever21. With the upcoming release of her new mix tape “RockabyeBaby” Cassie will be doing major promo with Forever 21. According to Grazia Daily the collection is called “Forever LA.”


The Forever LA collection has two parts, the West Side and the East Side. The East Side is inspired by 90s urban Los Angeles style with vintage and alternative style pieces – think Fresh Prince of Bel Air. While the West Side embodies the laidback vibe of LA with abstract prints, vibrant sneakers and crop tops. The campaign is shot in LA (obvs) and Cassie poses in front of a hipster bike in a massive pair of shades and a graffitied tree trunk, then hits the beach in loud geometric prints.

Cassie is the perfect person for this collection. Her style is very “LA.” It is urban and edgy and that embodies one of the main aesthetics of the brand. She actually started incorporating pieces of the collection in her new music video “Numb.”

Forever 21 is a great place to shop for trendy pieces at affordable prices, so I’m sure with making Cassie the face of the spring summer campaign people will flock to get the pieces because they love her style. You’ll see lots of crop tops, ethnic prints, studs and more. Take a look at a few shots from the shoot via Grazia Daily.


Happy Tuesday everyone! A lot has been going on in the fashion and beauty worlds lately. There have been collaborations galore! So let’s jump right in to all of the hot new collaborations in fashion and beauty.

First off, RHOA star NeNe Leakes unveiled her new shoe “The Nethia” through online shoe boutique Shoe Dazzle. If you aren’t familiar with Shoe Dazzle, you sign up and fill out a questionnaire based on your style preferences and then each month a selection of shoes are sent to your online boutique. Then you are able to choose what shoes you want to purchase for the month. NeNe’s shoe, The Nethia, will retail for $39.99 (like all of the other shoe dazzle shoes). It is a black and gold strappy platform heel. The straps are black lace and the platform and heel are gold along with a front zipper.

Rapper Azealia Banks has been making a lot of noise in the fashion world having collaborated with Alexander Wang. Although she is now starting to reach more of a mainstream audience, she is lining up some amazing deals. In today’s society people love those who are raw and uncut and that is definitely Azealia. She is now taking her talents over to the beauty industry and is teaming up with M.A.C. Cosmetics. September 5, 2012, the eve of Fashion’s Night Out, you will be able to purchase her lipstick “Yung Rupunxel” which is the name of her alter ego, online or in-stores for $15. The shade is described as a deep plum which is one of Banks’ signature lip colors. M.A.C. is no stranger to teaming up with female rappers. They have collaborated with Lil Kim for Viva Glam and also Nicki Minaj on her signature Pink Friday lipstick.

Last but not least Nylon Magazine has teamed up with Obsessive Compulsive Cosmetics to create the “Nylon” lip tar, a bubble gum pink with a neon twist. OCC is one of my favorite cosmetic brands and their lip tars are AMAZING. A little definitely goes a long way with lip tars. If you are on the hunt for a new bubble gum pink lip shade or just want to add something different to your beauty arsenal this product is for you. The lip tar retails for $16 and can be purchased at Sephora or by clicking here

Kourtney, Kim, and Khloe are definitely business women. Say what you want about them (I know I do all of the time…well mainly Kim) they are great entrepreneurs. The highly anticipated 41-piece collection launches August 11th. This line truly resembles the style of the 3 sisters. They have everything from body hugging cut out dresses to jumpsuits. The line also features handbags, shoes, sunglasses, and lingerie.

What I love most about this collection is that nothing is over $70. So you can still be fly and not pay designer prices. If you do not want to wait until August 11th, you can preshop the collection now on Sears.com. They are currently having a promo deal 72-hour pre-sale with everything 30% off.

Here are a few of my top picks from the collection


According to Essence.com

“MAC Cosmetics has announced that Nicki along with Ricky Martin will take over the Viva Glam campaign starting in February of next year. Both Nicki and Ricky are already busy at work in Miami today living la vida loca at a photoshoot for the new ads. 

The two are following in the footsteps of Lady Gaga and Cyndi Lauper who currently represent the brand.

MAC donates 100 percent of the proceeds from Viva Glam lip products to fight HIV and AIDS.”

Nicki’s “Pink Friday” lipstick sold really well, so it was only a matter of time. I can’t wait until the ads come out, I know they will be over the top. Congratulations Nicki and Ricky

On Monday, November 29, 2010 Mariah Carey will be added to the list of celebrities like Mary J. Blige and the Kardashians to collaborate with the Home Shopping Network. Mariah Carey will debut her line of accessories that includes jewelry and boots.

Mariah is known for wearing sky high stielltos and jewelry that blings (couldn’t think of another word). So her line defintely represents her style. Take a look at her collection which will debut on November 29th.

Are you impressed with the collection? Will you be supporting Mariah Carey on HSN?