Beyonce has been under a lot of fire lately because of her latest single “Bow Down/I Been On” but that has not stopped her hustle! H&M just released one of the first images of their collaboration with Beyonce for their Summer 2013 Campaign.
According to Vogue the pieces are inspired by Beyonce’s individual style. Beyonce gave her input from a design aspect as well. The advertisements come just in time for Beyonce’s World Tour. The campaign’s theme is “Beyonce as Mrs. Carter in H&M.”
Beyonce states “I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The campaign features swimwear and beachwear pieces – including a bikini from the H&M for Water collection, which raises money for WaterAid according to Vogue.
We will aslo get new music from this campaign! They shot a television commercial which will feature one of Bey’s new songs, hopefully off of her new album, called “Standing On The Sun” which will probably be the song of the summer!
I will definitely be on the lookout for the official lookbook. You guys know I STAN for Beyonce!
Check out more details here