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Carol’s Daughter

Over the past few years we have seen a surge in African-American women saying goodby to their relaxed hair and embracing their natural locks. There also has been, what one may view as, a nasty fight between #TeamNatural and #TeamRelaxed. Within the past year it seems like what some may have viewed as “hype” has now become more accepted in to the mainstream. Many women of color were afraid to rock their natural with the fear of being judged and ostracized. I never promoted or condoned the entire #TeamRelaxed or #TeamNatural feud. It seemed like parties from both ends were attacking each other instead of promoting #TeamHealthyHair. We have so many options when it comes to hair and I feel that people should do what fits their lifestle- activities and budget, and whatever they prefer.

With more and more research linking relaxers to cancer, fibroids and other health issues, many women are making the switch and beginning to transition. Even though a lot of the research has been found inconclusive, women all over the world are not taking any chances and are beginning to transition.

With the natural hair market now in the spotligh of African-American Hair Care brands are taking notice. Carol’s Daughter has always been one step ahead. For years they’ve created hair care products that would suit the natural diva. In an interview with Huffington Post Black Voices Lisa Price, founder of Carol’s Daughter revealed

“We’re so excited about the upcoming launch of the ‘Transitioning Movement.’ Carol’s Daughter has always been a champion of embracing your individual beauty, and this is one more way that we’re giving women the encouragement and tools they need to make it happen”

Take a look at a promo video for the upcoming campaign which will launch in April.

Also Carol’s Daughter “Transitioning Movement” is also looking for “Transitioning Beauties of the Week.” If you are transitioning or are considering transitioning and want to know more about the movement visit the website at www.transitioningmovement.com

Check out the video with spokesperson Solange Knowles

“What we’re doing now is moving into a polyethnic space. We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming.[…]“They will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless. There are no longer boxes of white, black, Latina, Asian. More and more women are checking the other box, they share the vision and embody the messaging in their attitude, appearance, projects and core values.”

Many women on other blogs are pretty upset with this new campaign because it does not truly speak to diversity. Cassie, Selita, and Solange may have different hair types and ethnic backgrounds, but they do favor each other in regards to skin complexion. Many feel this campaign does not speak to diversity because being black comes in all shapes, sizes, and colors and that is not represented in the campaign. Yes Mary J. Blige and Jada Pinkett Smith are both still beauty ambassadors, but there needs to be more representation of darker skinned African-American women being in the fore front. People like Kerry Washington, Gabrielle Union, Jessica White, Amber Riley, Estelle, and Tika Sumpter could have easily been picked for this campaign as well. Let’s just pray that one day more shades of black are equally represented.