Beyonce has been under a lot of fire lately because of her latest single “Bow Down/I Been On” but that has not stopped her hustle! H&M just released one of the first images of their collaboration with Beyonce for their Summer 2013 Campaign.


According to Vogue¬†the pieces are inspired by Beyonce’s individual style. Beyonce gave her input from a design aspect as well. The advertisements come just in time for Beyonce’s World Tour. The campaign’s theme is “Beyonce as Mrs. Carter in H&M.”

Beyonce states “I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

The campaign features swimwear and beachwear pieces Рincluding a bikini from the H&M for Water collection, which raises money for WaterAid according to Vogue.

We will aslo get new music from this campaign! They shot a television commercial which will feature one of Bey’s new songs, hopefully off of her new album, called “Standing On The Sun” which will probably be the song of the summer!

I will definitely be on the lookout for the official lookbook. You guys know I STAN for Beyonce!

Check out more details here

What do you think about the collaboration?

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