2011 was also the year of collaborations. It seems like every time I turned around a high end designer was creating a line with lower-end retailers. Take a look at who made our list
This collaboration caused mayhem in stores and online. The Target website crashed because of all the people trying to grab everything from a bike to a dress. I don’t think Target or Missoni knew the type of madness that was bound to happen, but it was all in the name of fashion. The Missoni line was the most diverse offering pieces for men, women, children and even items for the home. What was most appealing to many was the bold use of color and the intricate zig-zag design Missoni is known for.
Karl Lagerfeld, the genius behind the Chanel brand, stepped out of the box as well and created a 45 piece collection. Filled with flirty dresses, structured/tailored pieces, and Chanel inspired dresses, we were able to get the luxe look and feeling without shelling out tons of cash. The line was priced between $50-$170 so many fashionistas were happy with that.
I think this collaboration had to be the biggest and most talked about. Celebs swarmed the fashion show preview. I have never seen so many celebs in pieces from a collaboration line. People like Garcelle Beauvais, Chris Brown, Kanye West, Swizz Beatz, Jessica Alba, and more were spotted in these pieces. This was definitely the most anticipated line and it did not fail. I loved the bold use of color, mixed prints and textures, and intricate designs. Hopefully there will be a part 2.
To be honest I thought the Vercase was the most exciting!!! The madness that took place was a little over the top, but the prices where awesome considering the designer.
That was my favorite collaboration, but the Missoni caused havoc on line and in-stores. People are crazy!