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Beauty In Diversity: Carol’s Daughter

“What we’re doing now is moving into a polyethnic space. We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America. When I say polyethnic, I mean women who are made up of several ethnicities. If you ask them what they are, they’re going to use a lot of different words to describe themselves. That’s in line with the Census data coming out — people are checking much more than two boxes. We believe we’ve put together a shoot that celebrates many different ethnicities, to become a mirror of what America’s really becoming.[…]“They will serve as cultural ambassadors in bringing forth this acceptance that the definition of beauty is now colorless. There are no longer boxes of white, black, Latina, Asian. More and more women are checking the other box, they share the vision and embody the messaging in their attitude, appearance, projects and core values.”

Many women on other blogs are pretty upset with this new campaign because it does not truly speak to diversity. Cassie, Selita, and Solange may have different hair types and ethnic backgrounds, but they do favor each other in regards to skin complexion. Many feel this campaign does not speak to diversity because being black comes in all shapes, sizes, and colors and that is not represented in the campaign. Yes Mary J. Blige and Jada Pinkett Smith are both still beauty ambassadors, but there needs to be more representation of darker skinned African-American women being in the fore front. People like Kerry Washington, Gabrielle Union, Jessica White, Amber Riley, Estelle, and Tika Sumpter could have easily been picked for this campaign as well. Let’s just pray that one day more shades of black are equally represented.


  1. I have never seen Carol’s Daughter use darker skinned spokespersons and it’s one of the reason I don’t buy their products. Same goes for Mixed Chicks. If I don’t feel the products are marketed towards women like myself, I won’t buy.

    • There was a big controversy with Mixed Chicks recently. Everyone says that Mary J. Blige is for the darker skinned woman, but I disagree. There needs to be a change within the Black Community regarding hair care and beauty.

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