To celebrate 10 years of success of Rocawear, Jay-Z and the Rocawear team present to us “X” (pronounced ten not X) Hov’s cologne had Oprah going crazy! She said on the Gayle King Satellite Radio Show “He smelled so good” and guess what, X is what Hov was wearing. Now if Oprah likes how he smells, that says a lot about this fragrance. I’m pretty sure Oprah doesn’t have Steadman walking around smelling like the cologne that you buy in DuaneReade.
X is the follow up fragrance to 9IX (99 for those of you who are not familiar with roman numerals) which did extremely well and signifies the founding year of Rocawear, and so “X” brings everything full circle.
“Rocawear is an iconic brand which is evident by our tenure in an ever-changing marketplace. We are about being bold and unapologetic with the products we create,” says creator Shawn “Jay-Z” Carter. “X by Rocawear is our brand personified as it represents how we have evolved to remain consistently relevant as a leader of popular culture. The fragrance is unlike anything out there and is our way of celebrating this special moment in time.”
Well we will be able to get a taste of X in September, probably around the time BP3 drops (pure excitement) It will be available at Macy*s and Dillard’s department stores for $50-$65.
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